Arrangement of books and magazines on a white surface, including a book titled 'The Perfect Canvas', a publication about design, and other printed materials with colorful designs and text.

Laptop on a wooden table displaying a webpage about interior designer Brady Tolbert and a man smiling on it.

Welcome to
the journal

A tidy desk with a laptop, desktop monitor, small potted plant, water bottle, mouse on a leather mouse pad, and a large wooden planter with green plants, illuminated by a desk lamp.

Overhead view of a workspace with a laptop, a person’s hand with red nail polish, glasses, a cup of coffee, notebooks, and a vase with white flowers on a wooden tray.

Here, we explore the heart of web design - branding that resonates, websites that serve, and building a business rooted in clarity instead of hustle.

Resources & Growth

Mindful Business

Design & Platform

Branding Basics

Website Essentials

Hilarie Noes 1/9/26 Hilarie Noes 1/9/26

How to Set up a professional email address for your business

A professional email address builds trust with clients and legitimizes your business. Here's how to choose and set up the right email solution for your needs.

Hilarie Noes 4/29/25 Hilarie Noes 4/29/25

What to Do After Your Website Launches (The Post-Launch Checklist You Actually Need)

You launched your website. Now what? This practical guide walks you through the essential steps to take in your first week, month, and quarter after going live.

Hilarie Noes 4/15/25 Hilarie Noes 4/15/25

Your Website Is Your Most Valuable Marketing Asset (Here’s Why)

Your website works 24/7 while social media demands constant attention. Learn why investing in your site, not another platform, is the smartest move for sustainable growth.

Hilarie Noes 4/1/25 Hilarie Noes 4/1/25

Squarespace vs. Showit: An Honest Comparison

Choosing between Squarespace and Showit? This honest comparison covers the strengths, challenges, and ideal use cases for each platform, plus why I'm making the switch back to Squarespace.

Hilarie Noes 3/18/25 Hilarie Noes 3/18/25

Your Brand Isn’t Your Logo (But It Does Matter)

Your brand is more than colors and fonts. It’s how people feel when they interact with your business. Learn the essential elements that transform your website from good to magnetic.

Hilarie Noes 3/4/25 Hilarie Noes 3/4/25

Why Your Website Doesn’t Need to Look Like Everyone Else’s

Your website should feel like you, not like everyone else. Discover why intentional design rooted in clarity outperforms trendy templates every time.

Welcome to the journal